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Discover Żabka Ads precisely targeted in-store ads,
shown at just the right moment — exactly when customers are shopping. Contact us Learn more

Poznaj Żabka Ads precyzyjnie targetowane reklamy w sklepach, 
które wyświetlane są w samą porę
- czyli dokładnie wtedy, kiedy klienci robią zakupy. Skontaktuj się Dowiedz się więcej

How Żabka Ads Works

We know and understand Żabka customers very well.

Technology drives Żabka’s growth. Every day, we process vast amounts of shopping data — including product preferences, basket value, store visit times, and consumer demographics.

Access to detailed shopper insights enables us to create segmentation based on actual purchases and behavior — not just declarations — tailored to users of specific products and categories.

We reach far and wide.

We are the largest retail chain in Poland. With over 11,000 Żabka stores across the country, we reach 4 million customers every day and 14 million customers every month — from major cities to villages with as few as 800 residents.

The wide coverage of in-store media in Żabki ensures high campaign reach, while store locations throughout Poland guarantee geotargeting of the campaign with accuracy to the region, city, district and even a specific street.

We target with precision.

Our deep understanding of consumers allows advertisers to precisely reach defined target groups at the exact moment they are shopping within specific product categories.

For brands available in the Żabka network, we are open to measuring campaign effectiveness based on actual sales performance.

How Żabka Ads Works

We know and understand Żabka customers very well.

Technology drives Żabka’s growth. Every day, we process vast amounts of shopping data — including product preferences, basket value, store visit times, and consumer demographics.

Access to detailed shopper insights enables us to create segmentation based on actual purchases and behavior — not just declarations — tailored to users of specific products and categories.

We reach far and wide.

We are the largest retail chain in Poland. With over 11,000 Żabka stores nationwide, we reach 3.5 million customers daily and 14 million monthly — from major cities to villages with as few as 800 residents.

The wide coverage of in-store media in Żabki ensures high campaign reach, while store locations throughout Poland guarantee geotargeting of the campaign with accuracy to the region, city, district and even a specific street.

We target with precision.

Our understanding of consumers allows advertisers to precisely reach defined target groups at the exact moment they are shopping within specific categories.

For brands available in the Żabka network, we are open to measuring campaign effectiveness based on actual sales data.

 

 

Advertising Opportunities

Promote your products when customers are most likely to buy them.
Take advantage of precise targeting based on purchase and behavioral data:

by product category

reach real, active consumers,

by demographics

based on age, gender, and place of residence,

by shopping basket

taking into account basket size, time of visit, and shopping frequency,

by location

reaching people located near specific points on the map,

dedicated

tailored specifically to your needs and your target audience’s preferences.

Available Media Channels

Next to promotional shelves 37" or 43"
Storefront screens 55"

Knowledge & Inspiration

Join the ranks of pioneers

benefiting from the most groundbreaking retail media tool in Poland! Leave a contact and we will send you the details.




    Frequently asked questions

    Are Żabka Ads only available to brands that sell their products in Żabka stores?
    No, Żabka Ads is available to all brands that want to advertise their product, service or at least a consumer activation. The digital signage screens within Żabka Ads are advertising media through which brands can build awareness, reach and reach millions of Poles who visit Żabka stores every day.
    What is the minimum entry threshold for an advertising campaign?
    Currently, the minimum entry threshold is 10,000 zlotys net for a single campaign. All details are determined together with the Żabka Ads sales team.
    How is the reach or impressions of a single ad counted?
    The reach is counted based on encrypted receipt data, unique data from the żappka app, and traffic data from locations where Żabka Ads screens are located.
    How precisely geotargeted can Żabka Ads be?
    Precise targeting is a differentiator for Żabka Ads, as it provides the opportunity to go down with a targeted message to the position of a single store within an advertising campaign.