Retail media
from A to Z
Żabka Ads offers a wide range of 360 retail media channels and precisely targeted campaigns that support your brand at every stage of the marketing funnel.
from A to Å»
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How Żabka Ads works
How Żabka Ads works
Ad formats
Advertise your products when customers are most likely to reach for them.
Use precise targeting based on purchase and behavioral data:

by product category
reach real consumers

by demographics
based on age, gender, and place of residence

by shopping basket
taking into account basket size, time of visit, and shopping frequency

by location
reaching individuals in close proximity to the designated locations on the map

dedicated
tailored specifically to your needs and the preferences of your target audience
Available formats






Knowledge and inspiration
Retail media network in a nutshell – opportunities and development forecasts
Year-on-year, they have grown by nearly 22%, already account for nearly one-fifth of global media spending, and are projected by McKinsey to surpass television in…
Not just sales — how Żabka Ads supports the entire marketing funnel
Retail Media Networks are primarily associated with directly supporting sales. That’s obvious – since they’re present at the point of purchase decisions, they should naturally…
Case studies
Samsung Galaxy A – How to Effectively Promote a Premium Product at a Budget Smartphone Price Using Żabka Ads Retail Media in a Non-Endemic Environment?
Business Challenge Samsung, one of the global leaders in technology, was looking for an effective way to promote its new line of Galaxy A smartphones…
How did Red Bull successfully launch a new product variant using DOOH within the Żabka Ads network?
Campaign Objective Red Bull, as the leader in the energy drink category, faced the challenge of quickly building awareness around its new limited-edition variant –…
Campaigns in Żabka Ads have been carried out
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