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Retail media
from A to Z

Żabka Ads offers a wide range of 360 retail media channels and precisely targeted campaigns that support your brand at every stage of the marketing funnel.

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Retail media
from A to Ż
 Żabka Ads offers a wide range of 360 retail media formats and precisely targeted campaigns that support your brand at every stage of the marketing funnel.
 Contact us
 Learn more

Take advantage of the special offer.

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    How Żabka Ads works

    We know and understand Żabka’s customers well.

    Technology drives Żabka’s growth. Every day, we process vast amounts of purchase data related to products, basket value, store visit times, and consumer demographics.

    Access to detailed shopper insights enables segmentation based on actual purchases and behaviors—not declarations—tailored to users of specific products and categories.

    We reach far and wide.

    We are the largest retail chain in Poland. With over 11,000 Żabka stores across the country, we reach 3.5 million customers daily and 14 million customers monthly — from big cities to villages with just 800 residents.

    As part of the Żabka Ads campaign, we offer access to audiences through all channels of the Żabka Group: from placements in the Żappka app to digital signage screens in stores, as well as advertising formats in Jush, Delio, and Maczfit.

    We target with precision.

    Knowing our consumers allows advertisers to precisely reach defined target groups exactly when they are shopping in specific product categories.

    For brands available in the Żabka network, we offer the possibility to measure campaign effectiveness based on actual sales data.

    How Żabka Ads works

    We know and understand Żabka’s customers well.

    Technology drives Żabka’s growth. Every day, we process vast amounts of purchase data related to products, basket value, store visit times, and consumer demographics.

    Access to detailed shopper insights enables segmentation based on actual purchases and behaviors—not declarations—tailored to users of specific products and categories.

    We reach far and wide.

    We are the largest retail chain in Poland. With over 11,000 Żabka stores across the country, we reach 3.5 million customers daily and 14 million customers monthly — from big cities to villages with just 800 residents.

    As part of the Żabka Ads campaign, we offer access to audiences through all channels of the Żabka Group: from placements in the Żappka app to digital signage screens in stores, as well as advertising formats in Jush, Delio, and Maczfit.

    We target with precision.

    Knowing our consumers allows advertisers to precisely reach defined audience groups exactly at the moment they are shopping in specific categories.

    For brands available in the Żabka network, we offer the option to measure campaign effectiveness at the level of actual sales.

     

     

    Ad formats

    Advertise your products when customers are most likely to reach for them.
    Use precise targeting based on purchase and behavioral data:

    by product category

    reach real consumers,

    by demographics

    based on age, gender, and place of residence

    by shopping basket

    taking into account basket size, time of visit, and shopping frequency

    by location

    reaching people located near specified places on the map,

    dedicated

    tailored specifically to your needs and the preferences of your target audience

    Available formats

    Knowledge and inspiration

    Frequently Asked Questions

    Is Żabka Ads available only for brands that sell their products in Żabka stores?
    No, Żabka Ads is available to all brands that want to advertise their product, service, or even a consumer activation. The digital signage screens within the Żabka Ads network are advertising media that allow brands to build awareness, reach, and connect with millions of Poles who visit Żabka stores every day.
    What is the minimum entry threshold for an advertising campaign?
    The current minimum entry threshold is PLN 10,000 net per individual campaign. All details are agreed upon in collaboration with the Żabka Ads sales team.
    How is the reach or impression of a single ad calculated?
    Reach is calculated based on encrypted receipt data, unique data from the żappka app, and traffic data from locations where Żabka Ads screens are installed.
    How precisely can Żabka Ads campaigns be geotargeted?
    Precise targeting is a key feature of Żabka Ads, as it allows delivering targeted messages down to the level of individual store locations within an advertising campaign.

    GET up to 20,000 PLN for your first campaign and 25% off
    your next Żabka Ads campaigns from A to Z – offer valid only until 30.06

    Check

    UP TO 20,000 PLN for your first campaign and 25% off your next Żabka Ads campaigns from A to Z — only until 30/06

    Check