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Frequently Asked Questions
Is Żabka Ads available only for brands that sell their products in Żabka stores?
No, Żabka Ads is available to all brands that want to advertise their product, service, or even a consumer activation. Digital signage screens within Żabka Ads are advertising media that allow brands to build awareness, reach, and connect with millions of Poles who visit Żabka stores every day.
What is the minimum entry threshold for an advertising campaign?
Currently, the minimum entry threshold is 10,000 PLN net for a single campaign. All details are coordinated together with the Żabka Ads sales team.
How is the reach or impression of a single ad calculated?
Reach is calculated based on encrypted receipt data, unique data from the żappka app, and traffic data from locations where Żabka Ads screens are installed.
How precisely can Żabka Ads campaigns be geotargeted?
Precise targeting is a key feature of Żabka Ads, as it allows delivering targeted messages down to the level of individual store locations within an advertising campaign.