Retail Media Networks are primarily associated with directly supporting sales. That\u2019s obvious \u2013 since they\u2019re present at the point of purchase decisions, they should naturally encourage those decisions, right? However, their impact turns out to be much more long-term. Well-designed \u017babka Ads campaigns can effectively support a product or service at every stage of the purchase funnel. <\/p>\n\n
Not sure what \u017babka Ads is? Read the previous article about how Retail Media Networks work and the highly promising forecasts for their growth. <\/em><\/p>\n\n Let\u2019s start from the bottom \u2014 quite literally. \u017babka Ads can help you “skip” the top of the funnel and drive immediate purchases. A refreshing drink ad on a hot day, with a vivid splash in a glass over ice and a can glistening with droplets on screen, can instantly spark consumer interest \u2014 even if they haven\u2019t formed an opinion about the brand or the product yet. <\/p>\n\n Retail Media Network campaigns, however, can also deliver less obvious and more long-term benefits.<\/p>\n\n Every day, \u017babka stores are visited by 3 million people. To put that into perspective \u2014 no news program in Poland draws such a large audience to their TV screens. \u017babka Ads can therefore serve as a powerful reach-driven medium that, with relatively modest investment (especially compared to TV campaigns), enables you to quickly spread the word about your product or service to a broad audience.<\/p>\n\n RMN campaigns seem tailor-made for promoting new products or innovations \u2014 such as new flavor variants. A single in-store touchpoint may be enough to build awareness\u2026 and immediately convert it into a sale. <\/p>\n\n \u017babka Ads also means precise targeting. On a Friday evening, customers tend to look for different products than they do on Monday or Tuesday mornings. Thanks to detailed analysis of shopping data, we know exactly what ads to show, when, and to whom \u2014 ensuring maximum relevance and impact.<\/p>\n\n But how do you target products that aren\u2019t part of \u017babka\u2019s in-store offering? That\u2019s where category co-usage data comes in. By leveraging these insights, we can serve ads for running shoes to customers buying isotonic drinks, or promote a family station wagon to thirty-somethings picking up baby food jars. <\/p>\n\n Advertising screens in \u017babka stores allow for a clear presentation of all product benefits. RMNs can act as an extension of the packaging, highlighting messages that might be less visible on the label. It\u2019s also a great space to showcase the full product range \u2014 and, for example, encourage a heavy iced tea consumer to try a limited-edition summer fruit flavor.<\/p>\n\n \u017babka Ads also enable comprehensive communication of promotions, lotteries, or loyalty programs \u2014 and make it possible to run A\/B tests, which we explore in more detail in one of our In summary, \u017babka Ads can serve as a powerful tool at every stage of the marketing funnel \u2014 and beyond boosting sales, they also offer a range of long-term benefits. Well-designed campaigns can innovatively raise awareness of products or services, positively influence consumer attitudes, and support purchase consideration.<\/p>\n\n Interesting article? Then read the next one. You\u2019ll learn how to quickly test communication solutions with \u017babka Ads and measure their direct impact on sales.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Retail Media Networks are primarily associated with directly supporting sales. That\u2019s obvious \u2013 since they\u2019re present at the point of purchase decisions, they should naturally encourage those decisions, right? However, their impact turns out to be much more long-term. Well-designed \u017babka Ads campaigns can effectively support a product or service at every stage of the […]<\/p>\n","protected":false},"author":1,"featured_media":25901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-26010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiedza-en"],"_links":{"self":[{"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/posts\/26010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/comments?post=26010"}],"version-history":[{"count":4,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/posts\/26010\/revisions"}],"predecessor-version":[{"id":26305,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/posts\/26010\/revisions\/26305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/media\/25901"}],"wp:attachment":[{"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/media?parent=26010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/categories?post=26010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads.retailmedia.zabka.pl\/en\/wp-json\/wp\/v2\/tags?post=26010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Straight to checkout<\/h2>\n\n
Building brand awareness<\/h2>\n\n
Increased interest<\/h2>\n\n
Purchase consideration and value building<\/h2>\n\n
A funnel full of new possibilities<\/h2>\n\n